Why Content marketing?

90% of the business to business marketeers use content marketing to make online sales, this is one of the findings in the research done by AC Nielsen in the US. The content marketing tools they were referring to contained blogs, white papers and video’s. It is expensive, hard work and time-consuming. But it also generates

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Google Maps & Google Local SEO in 2015

In 2014, Google once again shook up the search industry with a new algorithm update that gave more prominence to maps and review directory sites. Google Local was the main focus of the new algo called Pigeon. Even though this new update which was meant to improve Google’s search parameters on Maps was essentially aimed

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